Serena Ehrlich

  • Over the last 20 years, Serena Ehrlich has worked closely with public and private companies providing guidance on IR/PR and overall consumer behavior relations trends. Before returning to Business Wire as the director of social and emerging media, in September 2013, Serena created and implemented successful local, national and international social, mobile and traditional marketing campaigns for a wide range of company and brands including docstoc, Mogreet, Kraft, Kohl’s, Avon, Mattel and more.

    Serena started her career in advertising where she developed an understanding of branding from a large-scale perspective, but it was her 14 years in the newswire industry that placed her squarely at the forefront of a technical, sociological and influential revolution changing the face of customer communications. In 1994, Serena was part of a small team who introduced the communications industry to the Internet via a series of first-ever conferences, and her love of technology hasn’t stopped since.

    Serena serves on 3 board of directors, including a founding board member for the international Social Media Club, Social Media Club Los Angeles, and the National Investor Relations Institutes’ Los Angeles chapter. A ’87 graduate of Brandeis University with a B.A in History, Serena was recently named as one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer. Follow her on Twitter @serena

 

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